Leaving the safe confines of a stable job in the finance industry, Elizabeth Lee tells DR MAHALETCHUMY ARUJANAN she found her Eldorado – growing pineapples in Pahang.
IN THE TURBULENT TIMES of the COVID-19 crisis, where job opportunities were scarce and uncertainty loomed, one spirited graduate embarked on a journey that defied conventions – paving the way for a remarkable transformation in the agricultural sector. Meet Elizabeth Lee, a finance and econometrics graduate whose inspiring story unfolds in Pahang, where she ventured into farming, – cultivating her golden treasure – the pineapple.
A Serendipitous beginning and a tenacious year of growth
“I graduated during the COVID crisis, and it was tough to get a job. It was during this time that my mother came across an article about the ‘Geran Agropreneur Muda’ programme and suggested that I apply,” says Lee.[ihc-hide-content ihc_mb_type=”block” ihc_mb_who=”unreg” ihc_mb_template=”3″ ]
With unwavering determination, Lee visited the regional office in Bentong, where a spontaneous decision led her to declare ‘Pineapple’ as her crop of choice. This serendipitous choice forged a destined connection with the Lembaga Perindustrian Nanas Malaysia (LPNM) in Kuantan. The success of her grant application and the invaluable guidance on cultivating MD2 pineapples marked the inception of a sweet journey. The MD2 variety has a uniform bright gold colour, sweeter taste, four times Vitamin C content, and lower acidity.
Navigating the financial challenges of the first year, Lee took on various roles—from a research assistant to a debt collector, lifeguard, swimming coach, and even a festive season waitress. These diverse experiences not only sustained her farm but also highlighted the adaptability and resilience of this Monash University Malaysia graduate.
Today, Lee’s 14-hectare farm in Pahang stands as a testament to her dedication, with five hectares dedicated to MD2 pineapple cultivation. MyGAP certification for Good Agricultural Practices graces her diverse produce, boasting three tonnes of pineapples and two tonnes of assorted vegetables monthly such as sawi, siew pak choy, spinach, and various other leafy greens. Lee currently has six farmers and helpers and hires more on a contract basis during peak seasons.
Challenges and triumphs
When asked about the challenges she faces, Lee was quick to mention gender. “Agriculture is not something women take up easily and we lack experience in this field”. Lack of experience in agriculture, understanding of the intricacies of farming practices, market dynamics, and effective management required a steep learning curve says the agropreneur.
Then there are factors outside farmers’ control such as pests and weather conditions that lead to unpredictability of crop yields. Despite these obstacles, support from LPNM and an indomitable spirit keep her moving forward.
While many parents would not want to see their children becoming farmers in this age and time, Lee has the blessings from her parents. “My parents supported my decision to venture into agriculture, recognising the potential of utilising vacant land. My friends too found the venture inspiring, breaking stereotypes about young females in labor-intensive agricultural pursuits,” says Lee.
Lee says Malaysian agriculture requires a holistic approach and comprehensive strategy focusing on modernisation, sustainability, and resilience will be crucial for achieving long-term food security in the country. One of the biggest challenges for farmers is the the high cost of production mainly due to escalating fertiliser costs. “Farmers are adopting innovative strategies, but we need broader efforts, such as rural infrastructure development, technology adoption, and education programmes by the Department of Agriculture, which are essential for long-term industry growth,” continues Lee.
Looking forward
While currently prioritising the domestic market, efforts are underway to increase production to meet local demand and explore opportunities in value-added products such as canned fruits and biomass utilisation, the farm aims to diversify offerings and enhance sustainability.
Lee says, “We have been upcycling our pineapple peels, turning them into enzymes and compost for fertilisers. This strategic initiative aims to broaden our product offerings and enhance the sustainability of our operations in the long term”.
Lee’s journey from finance graduate to pineapple agropreneur is a captivating narrative of resilience, innovation, and determination.
Her story not only challenges stereotypes but serves as a beacon of inspiration for young individuals seeking to contribute significantly to the agricultural sector.
As Malaysia charts its course toward a more robust agricultural landscape, Lee’s story stands as a testament to the transformative power of passion and dedication. Looking back, she feels fortunate to have chosen pineapples—a choice that not only brought ease of cultivation but also tapped into substantial market demand, turning her agricultural dream into a flourishing reality.[/ihc-hide-content]
